Pitch Deck · 2026Welcome at The Getty
Retold. Reclaimed. Reimagined.
A modular front-of-house furniture system and AI companion for The Getty — welcome desks, satellite pods, Today sheet displays, and accessible counters, built from reclaimed local timber, pale stone, and brushed bronze.
From recovered material to public welcome.
The project reframes salvage not as debris, but as civic material. Through careful design, recovered local matter becomes a new threshold for hospitality, guidance, and cultural memory.
What was once fractured becomes orientation, planting, access, and invitation.
Built around the Getty identity system.
Every object, surface, and printed piece is composed in respectful dialogue with The Getty’s identity — its deep blue field, its institutional mark, its editorial typography, and its restrained palette of stone, timber, and bronze.
The brand is the anchor. The furniture takes inspiration from its calm geometry and material world — never imitating the mark, always honoring it.
01 · Mark
02 · Lockup
03 · Typography
Identity first. Form follows in quiet conversation.
The Welcome Desk System.
Front-of-house furniture for arrival, orientation, and companion access.
The welcome desk is the anchor of the guest experience. Built from reclaimed local wood and refined into a museum-grade furniture system, it creates the first point of contact between visitor, staff, Today sheets, wayfinding, accessibility support, and the AI companion.
This is infrastructure, not decoration. Each desk is designed to support real front-of-house needs: greeting, sorting, storing, directing, printing, scanning, accessibility, and staff workflow.
Welcome Desk Furniture Studies.
Six renderings of the welcome desk system in use — front-facing presence, staff-side operations, accessibility, Today sheet surfaces, the modular family, and the companion access point.
Main Entry Welcome Desk
Front-facing, substantial, museum-grade. The first point of contact for every visitor.
Staff-Side Operations
Concealed storage, Today sheet shelves, charging, printer, water — workflow infrastructure.
Accessible Guest Counter
Lowered surface, knee clearance, tactile edge, clear sightlines, companion within reach.
Today Sheet Surface
Beautifully arranged Today sheets, engraved signage, discreet companion tap point.
Modular Desk Family
Main desk, satellite pod, mobile cart, pedestal, plinth, storage, optional planter.
Companion Access Point
Engraved QR, NFC tap, refined icon — physical-digital interface, no tech gimmickry.
Front-of-House, Reimagined.
The proposal expands the welcome desk into a full front-of-house system: desks, satellite pods, carts, signage plinths, Today sheet displays, seating moments, and optional planted modules. Each object is designed to support staff workflow, visitor clarity, accessibility, and companion activation while carrying the material story of reclaimed local wood.
Satellite Welcome Pod
Compact secondary check-in for terraces and gallery thresholds. Today sheets, signage, companion access, staff tablet.
Mobile Guest Services Cart
Refined hospitality cart in reclaimed timber with bronze hardware — sheets, accessibility cards, maps, charging, supplies.
Signage Plinth
Freestanding wayfinding object pairing printed Today information with a discreet companion QR.
Structural Planter Module
Attaches to the desk or stands beside it. California natives. An extension of the system, never the headline.
Bench + Waiting Moment
A short bench placed beside the desk for reviewing Today sheets or opening the companion. Calm and human.
Full Front-of-House System
Desk, satellite, pedestal, plinth, cart, bench, planters, companion activations — installed as one composition.
The desk is the anchor. The furniture system is the infrastructure. The companion is the digital extension.
A calmer, clearer way to arrive.
Physical, printed, planted, and digital guidance work together as one experience.
Arrival at the desk
Visitor approaches the front-of-house welcome desk.
Greeted by staff
A warm welcome, orientation, and a printed Today sheet.
Today sheet in hand
A printed daily guide grounds the visit.
Companion activated
Discreet tap or QR opens the AI companion.
Today, mirrored
Garden, exhibitions, accessibility, food, restrooms, help.
Guided route
A clear path through campus — physical and digital aligned.
Today becomes a guided layer.
The printed Today sheet and the AI companion mirror one another. Visitors hold a beautifully designed printed guide while accessing multilingual, accessible, real-time support.
Today at The Getty
- Garden Route · 11:00→
- Curator's Walk · 13:30→
- Family Forum · all day→
- Quartet, Courtyard · 15:30→
- Accessibility · always→
Companion mirroredToday
The welcome desk is an access point.
Accessible counter heights, clear sightlines, garden-based circulation, printed guidance, and AI-assisted wayfinding help every visitor orient with confidence.
Accessible route
Step-free path from arrival to exhibitions.
Low-sensory path
A calmer route with quieter galleries.
Nearest restroom
Always visible, always one tap away.
Garden route
Native planting and shade, on the way.
Elevator & ramp
Vertical guidance built into the map.
Staff help
One-tap escalation back to the desk.
Adaptive reuse with institutional dignity.
The material language is refined, not theatrical. Reclaimed timber, charred surfaces, stone, bronze, darkened steel, and native planting are treated with care, precision, and restraint.
No disaster spectacle. No trauma aesthetic. A design language of restoration, stewardship, and public care.
Beyond the desk: a complete welcome system.
The design scales into a family of objects — desks, planters, seating, storage pedestals, signage plinths, mobile hospitality stations, and structural planting installations.
- 01ADA-accessible counter surface
- 02Reclaimed timber cladding panels
- 03Concealed storage & cable routing
- 04Discreet companion touchpoint
- 05Travertine stone top
- 06Darkened steel structural frame
- 07Integrated native planter module
Small Green Door × Leo Estevez × VibePass AI
Small Green Door
Creative production and adaptive fabrication ecosystem — bringing the reclaimed-material design language into refined physical form through craft and sustainability.
Leo Estevez
Adaptive creative designer, builder, and architectural restoration specialist working across art, restoration, material reuse, and site-responsive fabrication.
VibePass AI
The companion layer that connects the physical welcome desk to visitor guidance, accessibility, Today sheets, multilingual support, and real-time wayfinding.
A new threshold for public welcome.
A modular front-of-house furniture system, anchored by the welcome desk and extended through satellite pods, Today sheet displays, signage plinths, and the AI companion. Built from reclaimed local timber, designed for staff, guests, and the long arc of institutional care.
Welcome becomes something visitors can touch, ask from, receive from, sit beside, scan into, and remember.